Performance & lead generation
Lead generation, engineered end to end.
- 1TrafficSearch, social, native and programmatic
- 2FunnelFast landing pages and multi-step forms
- 3ConsentTCPA and E-SIGN records with every submission
- 4ValidationEmail, phone, duplicate and fraud checks
- 5RoutingRules, caps, schedules and price tiers
- 6DeliveryReal-time API, ping-post, webhooks or CRM
What we build
Every piece of the lead pipeline.
Owned end to end by one team — so tracking, consent and delivery never fall between vendors.
Compliant funnels
Fast landing pages, quizzes and multi-step forms with clear disclosures and mobile-first design.
Consent capture
TCPA and E-SIGN consent with the exact text, version, timestamp, IP, user agent and page URL stored.
Tracking & attribution
gclid, fbclid, msclkid and UTMs captured at landing and carried through to delivery and postbacks.
Real-time validation
Email and phone checks, duplicate detection and fraud scoring before a lead is accepted.
Routing & distribution
Rules by geo, schedule, caps and filters, with price-tier waterfalls and fallbacks.
Real-time delivery
REST API, ping-post, direct post, webhooks or CRM — with retries and full request logs.
Suppression & opt-outs
Opt-out, do-not-contact and GPC signals honored, with suppression lists checked before delivery.
Reporting & reconciliation
Volume, acceptance, returns and revenue by source, sub-ID and buyer — reconciled, not estimated.
Routing & delivery
Real-time, rule-based, logged.
Leads are routed in real time by rules you control, and every request and response is stored for reconciliation.
- Ping-post with partial, non-identifying data in the ping
- Direct post, REST API, webhooks and CRM delivery
- Caps, schedules, geo filters and exclusivity rules
- Price-tier waterfall with fallbacks — only to recipients the consumer agreed to
- Retries, dead-letter queues and alerts on failures
Price-tier waterfall
simulated- declined
Tier 1
Highest-value buyers
- declined
Tier 2
Next-best price
- accepted
Tier 3
Accepted · delivered
- standby
Fallback
Remaining eligible buyers
Verticals
Built for many verticals
Each vertical gets its own funnel, disclosures, validation rules and delivery setup.
Compliance by design
Consent you can prove. Data you can trust.
Our Data Collection & Use Policy explains how we capture consent, minimize and protect data, and honor opt-outs across every campaign and form we run.
- Unchecked-by-default consent boxes
- Consent text versioned and stored per lead
- Timestamp, IP, user agent and page URL logged
- E-SIGN consent for electronic records
- Sensitive data encrypted at rest (AES-256-GCM)
- TLS encryption in transit
- Opt-out, suppression and GPC handling
- Delivery only to partners the consumer agreed to
Engagement models
Work with us your way
Performance programs
We run traffic, funnels and delivery, and are paid per qualified lead or action under agreed terms.
Done-for-you build
We design and build your funnels, validation and delivery stack, then hand it over or run it with you.
Technology partnership
Ongoing engineering for your lead platform: integrations, new buyers, tracking and compliance updates.
FAQ
Lead generation questions
Let’s build something that performs.
Tell us what you’re working on. We’ll reply with clear next steps — usually a short call, then a written proposal.